SaniSure is a global brand in the highly competitive bioprocessing sector. Differentiation isn’t just a goal, it’s a necessity. After deep diving into their business, we knew that SaniSure didn’t just need their marketing to look better; they needed it to tell a better story. Our approach was simple yet far-reaching: reconstruct every pixel and phrase to convey the core of SaniSure’s differentiation story, from its innovative products and R&D pipeline to its international footprint. That narrative had to not only express who they are now but also be robust enough to take them well into the future.
Taking into consideration every touchpoint and segment of their vast business, we created an entirely new marketing ecosystem from scratch. Using their core brand as the foundation, we created a visual design and messaging system that was both simple and sophisticated, allowing it to remain true to their identity while also encompassing the full spectrum of their offerings. Whether it was an email campaign, sales deck, social ad, brochure or landing page, this clarity and consistency broadcast a new level of strength, capability and confidence everywhere the SaniSure story was being told.
Inspired by this new marketing ecosystem, SaniSure turned to Big Day to bring it to life—in real life at one of their biggest events of the year. We blew the doors off and designed an engaging, educational and inspiring event space for maximum impact with every interaction.
In an initial meeting, Big Day had to address the elephant in the room: outdated photography that simply could not deliver the level of impact that SaniSure wanted. The team at SaniSure trusted our guidance and invested in CGI renderings of their complex and sophisticated products. What began with CGI of one solution eventually evolved into 3D models of all their solutions, as each product team realized the power of these incredible images to bring their products to life in ways they had never could before.
In the highly regulated and regimented medical and pharmaceutical industry, the easy thing to do is more of the same. But rather than defaulting to safe, we challenged the status quo to create marketing that not only got noticed but also gave their brand new life inside and outside the company.