Is Your DTC Brand Recession-Ready?

We’ve been advising our DTC clients to step on the gas and diversify their ad channels heading into 2023. See what other advice our own Peter Sayn-Wittgenstein has to offer in this article from Transform Magazine.

Maximizing Value Marketing In Unprecedented Economic Times

While consumers face uncertainty, brands can stand out by prioritizing value and highlighting the positive impact of their products in their messaging.

The Gig Economy – 5 Ways To Create A Deep Bench Of Freelance Talent

How brands and ad agencies can create consistently great work in a freelance world.

Walled Gardens Versus The Open Internet

Is your brand’s marketing potential being walled in by the Big Three? Read our own Peter Sayn-Wittgenstein’s primer on navigating digital media spend options in the era of the Open Internet.

2022 One Club Awards: A Big Night for Big Day!

It’s not often you get the opportunity to shine brighter than blinking ice cubes, but that’s what happened to us at the 2022 San Diego One Awards. While the tiny blue squares lit up our cocktails like a warehouse rave, Big Day proceeded to have an even bigger night. We one-upped the blue cubes and [...]

Clutch Names Big Day the Agency as San Diego’s Finest Advertising Agency for 2022

During the most recent Clutch Leaders Awards, Big Day the Agency was officially included in the 2022 list of the best-performing advertising agencies in San Diego, California.

2021 Travel Mindset Survey: 5 Trends Travel Marketers Should Know

To get a sense for the psyche of the American traveler, Big Day conducted a survey to gauge their motivations, concerns and expectations—valuable information when planning and executing travel marketing campaigns.

Emerging Traveler Types Marketers Can’t Afford to Ignore

Get to know the new normal’s new travel segments. These are crucial audiences to consider in your marketing plans because their influence on the travel ecosystem is already being felt—and will only continue to grow.