It’s tempting to try and stand out using post-production techniques like 3D. But we know nothing perfect comes easy, so we went old school, using stop-motion video to teach our modern audience about our snack bars. We knew this frame-by-frame approach was the ideal creative execution to highlight the brand’s authentic ingredients and approachable nature. And we weren’t alone. The stop-motion campaign ended up expanding beyond social and was used in other digital properties, including their newly designed website.