Perfect Bar had their work cut out for them. The marketplace was filling up with empty calories in the form of competition with less-than-ideal ingredients. They asked us to create a social content campaign that would clearly differentiate them on a very crowded shelf.
Campaign Concept
Creative Direction
Art Direction
Video Direction
Video Production
Digital Production
Animation
Post Production
Creating content for Instagram, Facebook and Twitter…fun, right? Totally, but also cutthroat. You have mere seconds to engage your audience and make your point. We also know that more than 50% of people scroll social with the sound off. So, we needed an approach that would be thumb-stompingly fun and informative. And, of course, simple. So, we got to work and created a series of gifs that made the brand’s ingredients and packaging the star. The result was over 30 pieces of creative that spanned their full line of products.
It’s tempting to try and stand out using post-production techniques like 3D. But we know nothing perfect comes easy, so we went old school, using stop-motion video to teach our modern audience about our snack bars. We knew this frame-by-frame approach was the ideal creative execution to highlight the brand’s authentic ingredients and approachable nature. And we weren’t alone. The stop-motion campaign ended up expanding beyond social and was used in other digital properties, including their newly designed website.