When your product is scientifically formulated without fillers and using the very best American-grown ingredients, discerning consumers need to know. Rather than bog them down with the details, we presented the life-enhancing benefits of the supplements—simply—by creating clean, cohesive, and colorful visuals that pop. The message was well received. Simply Nature’s Promise grew its product offerings and earned the #1 Best Seller spot on Amazon. For the ultimate boost, Big Day energized Simply Nature’s Promise product packaging with a new look, refined their brand pillars, and expanded their reach beyond Amazon with a thriving e-commerce website that gave them more control of their business.
Instead of cliché lifestyle images depicting people bicycling and hiking, we opted to have the ingredients do the talking. Plus, we kept it real and let the customers speak for themselves too. Using customer testimonials, we drove home the message that Simply Nature’s Promise is a health product, not a lifestyle enhancer, and it delivers on its promise of the power of whole food nutrition made simple.