Baker’s ChargeOn program allows homeowners to earn money by selling excess stored battery power back to the grid. To help explain how it works, along with Baker’s all-around home energy services, we developed a striking and sophisticated new brand look for the campaign launch commercial. The 30-second spot used highly choreographed animations to highlight the benefits of the program in a simple and impactful manner.
From summer AC demands to winter heating issues, Baker wanted customers to know that they offer wide-ranging options for your heating and cooling needs. To give them a year-round campaign platform, we developed a concept called “The forecast calls for Baker.” Its relatable messaging structure, paired with eye-catching designs, assured consumers that Baker could be their trusted home energy contractor any time of year.
When this 85-year-old company came to us looking for a brand refresh, our goal was to give them something that honored their legacy and helped position them for the future. The overall creative work that we developed instilled a level of sophistication and refinement which matched the expertise that Baker offers their customers. Home energy marketing is typically a sea of sameness, but now Baker is positioned in a unique way to help them stand out and appear as the elite company they’ve been for so many years.
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