The idea was simple (on paper): Let’s invite people into the magical world of Casper, where dreams are made using the finest and most modern mattress-making techniques (and some wonderfully imaginative machinery). The result is a fantastical trip through a CG world of make-believe that leads the viewer to the very real benefits of choosing a Casper mattress. Blending CGI with real-world footage, we helped turn sleeping into an art form.
It would have been easier to stick to just one style of film. Instead, we combined both CGI and live action to give the transformation from dream factory to reality more visual and emotional impact. We created a magical transition moment between the two film styles through a phantom camera/slow-motion scene of a sleeper gently falling into bed. It was tricky to shoot, but well worth the effort when viewed in the final piece.