In the entertaining and irreverent launch spot, the founder of Earth Rated explains why they launched a line of pee pads for pets. Going further than simply telling us that he wants to be “Number One in Number One”, he takes us on a tour of the corporate offices where he runs into some four-legged coworkers and even puts the product to the test himself.
The fast-paced and surprising commercial resonated with audiences everywhere and generated a steady stream of internet love. On top of that, we turned our dog pee into gold by snagging top spot at the One Club Awards.
While most founders chase gravitas, we chased laughs. By embracing humor, humanity, and a willingness to get a little uncomfortable, we proved that the fastest way to lead the pack is to stop acting like a corporate lapdog.