A team approached us with a simple, yet innovative product—performance-driven towels designed for those who push hard, sweat harder, and refuse to settle for the ordinary. Think golfers, strength athletes, and outdoor enthusiasts.
Our first step was to go through a strategic naming exercise to develop a brand name that evokes hard work, reliability, and time-tested efficiency. Rivit was perfect. Then, we created the logo. It had to be sleek, simple and powerful—just like their product. The color palette? High-contrast and high-impact. Typography? Functional with an edge. Every design choice reinforced the brand’s core promise: Better. Tougher. Essential.
Next, they needed to stand out in a category flooded with forgettable, disposable products. We know that to conquer a market, you sometimes have to create it. So, we positioned Rivit as a leader in the performance towel category, making them something as vital as a pair of running shoes or a trusted hydration pack. This transformed Rivit from just a towel company into a must-have gear brand with a strong identity and undeniable presence.
To own the performance towel category, we first had to create it. To do that, we had to ensure that Rivit looked, spoke, and felt like an established gear brand—not just another supplier of microfiber cloths. We built an identity rooted in action, resilience, and innovation. The results prove that even the most overlooked gear can become essential with the right brand positioning. By redefining what a towel could be, we didn’t just refresh a brand—we built a movement.