THE BIG OPPORTUNITY
Too many emails. Too many pings. We’re constantly bombarded with information that we don’t need. So how do you make CTOs and knowledge workers aware of the negative impact useless information overload has on businesses and their bottom lines? By overloading them with useless information, of course. We took full advantage of the high-volume media plan to create attention-grabbing headlines that informed our audience that, yes, they are, in fact, reading a billboard. Or that, no, they are currently not on the bus that’s driving by. We took full advantage of time and place to humorously bring to life the plight of the information overloaded. And our target audience appreciated the message.