With GoodBelly, we saw the chance to redefine how health beverages are marketed. Instead of relying on the overused visuals of yoga poses and neatly arranged ingredients, we aimed to give their brand a creative overhaul. The goal? To break free from the stereotypes of the category and boldly communicate the unique benefits of GoodBelly in a way that felt fresh, modern, and unexpected. The result was a uniquely eye-catching and informative campaign aligned perfectly with the brand’s mission to stand apart from competitors while reinforcing their gut-health message.
To maximize engagement, we tailored the campaign for social media, creating short, shareable videos and graphics that showcased the animated juice cartons and their surprising contents. To achieve this, we computer-modeled the carton for each flavor, allowing us to add personality and, of course, bellies to the campaign. Each video was optimized for platform-specific formats, ensuring a seamless and impactful user experience across Meta and Google ad platforms.
By avoiding the expected visuals of yoga mats and ingredient arrays, we leveraged innovative CG animation to create a bold, unexpected concept. The reveal of a real belly underneath the juice carton label captured attention and communicated GoodBelly’s commitment to gut health in a fun, memorable way.