GAME, SET, MATCH, TENNIS PARADISE!
It was incredible to have to help breathe new creative energy into the BNP Paribas Open, one of the most significant tennis tournaments on the pro tour. Coming out of years of lockdowns and attendance restrictions, they wanted to go big with Big Day. To answer the call, we came up with a bold visual look that was unlike anything else on tour (or in sports) and ushered in a new era of Tennis Paradise on the world stage.