At Big Day, when the only constant is change, we stay nimble and work smarter to bring the world’s best technology to the organizations that need them.
How? Engagement. Big Day brings the right ideas to the table to spark curiosity in the minds of CTOs, CISOs, buyers and end users, and match business needs with the technologies to solve them.
Tenable, one of world’s leading cybersecurity experts turned to us to help them break free from cyber boredom in an overly crowded space. We brought fresh creative ideas that relayed complex capabilities in a simple and engaging way.
Unexpected creative, headlines that make you think twice, and visuals that stand out from the usual “attack and protect” approach. Big Day brought big ideas to help Tenable to differentiate themselves in the marketplace. Our work spans across all touchpoints, from LinkedIn posts to video content.
Diversified is one of those invisible companies that you’ve seen everywhere. They’re the technology responsible for creating and implementing massive AV experiences all around the world like LA’s SOFI Stadium. When they were ready for a top to bottom rebrand, they turned to Big Day for a reboot.
We took their brand down to the studs and got to the essence of what they stood for. We paired that with a competitive and comparative analysis to ensure our white space was truly ownable. Then we delivered a new brand positioning, promise and values set. A North Star manifesto. A whole new logo and look and feel. And a full brand toolkit for a company with teams on six of the seven continents.
To make inroads in the fiercely competitive marketplace of fleet management technology, EROAD wanted to bring clarity and distinction to their offering.
Our campaign approaches ranged from the attention-grabbing to the bottom-line focused. Different deliverables were inspired by different objectives but all stayed true to the brand, and each worked to turn an otherwise faceless background technology into a hero that could not be ignored. The result? Work that speaks for itself.
Guru is a fast-growing SAAS company that helps businesses cut through information clutter so their employees can work more efficiently and effectively. They turned to Big Day to create their first-ever brand awareness campaign in three major tech-savvy markets.
How to make CTOs and knowledge workers aware of the negative impact useless information overload has on businesses and their bottom lines? By overloading them with useless information, of course. We took full advantage of the high-volume media plan to create almost 2000 digital and printed out-of-home pieces within a span of weeks, many with custom, contextual copy. This campaign went viral and won us some hardware to take home.
