Non-alcoholic beer has long been seen as a drink for people who don’t consume alcohol and don’t care about taste. Now, things are changing with the advent of quality non-alcoholic craft brewers like RationAle Brewing, to include a wide variety of consumers and flavor options.
RationAle came to Big Day to help them broadcast their radical message to an audience of drinkers who want to lessen or eliminate their alcohol consumption, not their fun. We took their new strategic positioning, lit a spark plug, and gave them some explosive new creative that rejuvenated how they speak as a brand.
We were excited to help a brand with a great product that was also looking out for the well-being of its customers. We embraced their non-conformist approach and created a campaign that tore apart the foundations of non-alcoholic beer stereotypes. We used original insights and a unique POV that would appeal to the audience they were seeking to reach. We helped them create a lifestyle brand that will get their drink into more hands and more good times.