Production
Big Day the Agency produces commercials, video, photography, and content for consumer and B2B brands. We make national broadcast and connected TV spots, brand films, product demos, and social content, then adapt the work for every screen it needs to reach. From the first storyboard to the final six-second cutdown, our production team works alongside strategy and creative so the finished work stays true to the idea.
What Is Creative Production
Creative production turns a concept into the video, photography, audio, and other assets an audience actually sees and hears. It covers planning, shooting, editing, finishing, and preparing work for the channels where it will run.
At Big Day, production is part of the creative process. We develop the idea with its execution in mind, then choose the approach, people, and resources that will bring it to life. That connection helps the work retain its intent from the first treatment through the final cut.
What Our Production Services Include
Broadcast and connected TV commercials. Develop and produce 30- and 60-second spots for national broadcast and connected TV, with the audience, placement, and campaign idea shaping the production.
Brand films and product videos. Produce longer-form stories, founder-led demonstrations, and product content that give people a reason to watch and a clear understanding of the brand.
Storyboards and pre-production. Translate the idea into scripts, boards, shot plans, schedules, and a production approach before the shoot begins.
Casting oversight. Help define who should appear on screen and oversee casting so the people in the work feel right for the idea and the brand.
Product and lifestyle photography. Create imagery that shows what a product does, how it feels, and where it fits in people’s lives.
Post-production and editing. Shape footage and imagery through editing, color, sound, graphics, retouching, and finishing as the assignment requires.
Social-first content systems. Plan and produce a useful family of assets for social channels, with formats and hooks built into the shoot.
Adaptation and versioning across channels. Create 15-second and six-second cutdowns, alternate edits, crops, aspect ratios, captions, and other versions for broadcast, connected TV, digital, and social placements.
How We Approach Production
The brief starts with the story, audience, and intended use. What should someone understand or feel? Where will they encounter the work? Which moments need to be captured so the idea survives every edit and crop? Those questions shape the production plan before a camera rolls.
Our producers work alongside the creatives developing the idea. Together we define what belongs on screen, how to capture it, and where the budget will make the greatest difference. A founder-led demonstration needs a different crew and rhythm than a national commercial. We build the right production around the idea, oversee casting when the work calls for it, and prepare storyboards and shot plans that everyone can use.
We also plan for the finished asset family. A shoot can serve a 60-second spot, a 30, a 15, six-second cutdowns, still photography, and social edits when those needs are clear from the start. The result is work with more life beyond a single launch.
The Idea Makes It to the Screen
Big ideas can lose their edge in the handoff from concept to production. At Big Day, strategy, creative, and production stay in conversation through planning, the shoot, and post. That makes it easier to protect the details that make an idea specific to the brand, while solving the practical problems every production brings.
Defy Ordinary is as much a production challenge as a creative one. The casting, location, framing, edit, and sound all have a chance to move the work beyond the expected.
What You Walk Away With
The deliverables depend on the project and usage plan. They may include:
- Creative treatment, scripts, and storyboards
- Casting approach and oversight
- Production schedule and shoot plan
- National broadcast and connected TV spots
- 30- and 60-second commercial masters
- 15-second and six-second cutdowns
- Brand films and product videos
- Product and lifestyle photography
- Social edits and channel-specific versions
- Color, sound, graphics, captions, and final exports
We define the formats, usage, approvals, and final deliverables during scoping so the production is planned for the work it needs to do.
Who We Work With
Big Day works with established brands, growing companies, and challengers across consumer products, food and beverage, travel and hospitality, sports and entertainment, healthcare and life sciences, and other consumer-facing categories.
Our clients have included Royal Caribbean, HexClad, BNP Paribas Open, Luna Grill, SaniSure, Casper, and Wyndham Hotels. Every assignment calls for its own production approach, from a focused content shoot to a broader campaign.
Production in the Spotlight
Our work for HexClad has included national broadcast spots that ran during the World Series and resulted in incredibly sales lifts. High-profile placements demand an idea that can hold its own on a big stage and a production plan that delivers the right versions for where the work will appear.
Made for Every Screen
The same story can take different shapes on a website, in a social feed, at an event, or in paid media. We plan the capture and edit with those destinations in mind. A 60-second commercial may tell the full story, while a 30, a 15, and a six-second cutdown each need their own clear purpose. We plan and edit those versions to feel intentional in their own formats.
Frequently Asked Questions
What does a creative production agency do?
A creative production agency plans and makes visual and audio content for brands. Work can include pre-production, video and photography shoots, editing, sound, color, motion graphics, retouching, and delivery of finished assets. Big Day connects that process to the strategy and creative idea behind the work.
Can Big Day develop the concept and produce it?
Yes. Our strategy, creative, and production teams can work together from the initial idea through the finished assets. We can also join a project with an approved concept already in place.
Do you produce commercials for national broadcast and connected TV?
Yes. Big Day develops and produces commercials for national broadcast and connected TV, including 30- and 60-second spots. We plan the work around its placements and create the required versions for other channels.
Do you create 15-second and six-second versions?
Yes. We produce 15-second spots and six-second cutdowns, along with other lengths and aspect ratios defined by the media plan. We consider these versions early so the needed moments are captured during production.
Do you handle storyboards and casting?
Yes. We develop storyboards as part of pre-production and oversee casting when the concept calls for on-screen talent. The scope defines the casting, approvals, and other production responsibilities.
What kinds of videos do you produce?
Projects range from national commercials and connected TV spots to brand films, product demonstrations, and social content. We tailor the production plan to the message, audience, channels, and available resources.
Do you produce product and lifestyle photography?
Yes. We create product and lifestyle imagery, including work intended for campaigns, websites, social content, and other brand uses. The shot plan and deliverables are defined for each assignment.
Can you make content specifically for social media?
Yes. We can plan shoots around social formats from the outset, capturing the opening moments, variations, and framing needed for short-form video and other channel-specific assets.
Can one shoot provide assets for several channels?
Often, yes. When the placements are known early, we can plan footage, stills, framing, and time on set around a family of deliverables. The scope identifies which assets and versions the shoot needs to support.
Can you work with footage and assets we already have?
Yes. We can edit existing footage, create cutdowns, refresh a piece, or adapt a library for social and other placements, subject to the quality and usage rights of the source material.
Do you handle editing and post-production?
Yes. Depending on the project, post-production can include editing, color, sound, graphics, retouching, captions, and final exports. We define the post scope and review rounds before work begins.
What does a typical production timeline look like?
Timing depends on the concept, shoot requirements, number of assets, and approval process. A focused social content shoot can turn around in weeks; a brand film may take longer. We set a production schedule in the project scope.
Where is Big Day located?
Big Day the Agency is based in San Diego, California, and works with brands and teams across the United States.
Let’s Make Something Worth Watching
Have a product to show, a story to tell, or a campaign to bring to life? Let’s build the production around the idea and make every asset count.
LET’S TALK PRODUCTION